How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover
A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.
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“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns
Nicolas Bon, founder of Clark Influence, shared his experience growing an influencer marketing company in an ever-changing climate.
Pie Discusses the Role of Ad Blockers in the Affiliate Journey
An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.
Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers
Lee discusses the motivations behind making a strong decision to move towards “long-term value.”
German Affiliate Network belboon GmbH Files for Bankruptcy
The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.
"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
