Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.
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How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover
A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.
“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns
Nicolas Bon, founder of Clark Influence, shared his experience growing an influencer marketing company in an ever-changing climate.
PI LIVE Europe 2025 Passes Are Now Live
Secure your ticket at the best possible price, before prices increase on June 14th.
How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle
Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.
Pie Discusses the Role of Ad Blockers in the Affiliate Journey
An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.
Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers
Lee discusses the motivations behind making a strong decision to move towards “long-term value.”
CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing
What does the deal mean for performance and affiliate marketing?
Creator Compass: The Netherlands
Influencer marketing in the Netherlands might be one step ahead of the rest of its neighbours, according to influencer marketer Fabiana Broer.
LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships
To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.
A Deepdive Into How AI Is Shaping the Creator Economy in 2025
URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.
“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect
Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.
Algowatch: April Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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Algowatch: April Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
Creator Compass: France
Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.
GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.
Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn
Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.
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