How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle
Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Creator Compass: The Netherlands
Influencer marketing in the Netherlands might be one step ahead of the rest of its neighbours, according to influencer marketer Fabiana Broer.
LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships
To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.
A Deepdive Into How AI Is Shaping the Creator Economy in 2025
URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.
🛍️ Will Shopify Let You Buy Through ChatGPT?
It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.
“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect
Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.
